Return On Investment

Use this calculator to determine the Return on Investment for any Direct Mail Campaign. Just enter your budget and projected program results under Input and click Calculate to instantly calculate

the estimated Return on Investment and other details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.

Input the information below

How many pieces are you mailing?

What is your budget?

Response Rate: What % response do you expect?

Conversion Rate: What % of responders do you expect will buy?

How much do you expect each buyer to spend (on average)?

Your results will be listed below

No. of Responders:

Cost per response:

No. of Buyers:

Cost per buyer/new customer:

Total Revenue from Program:

Cost per piece:

Return on Investment: